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Project BIO: Building an Innovative Organization
Developing Capability for Sustained Innovation
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Business innovation is not an annual goal or special project, nor is it a set methodology with templates, rules, or organizational structures that ensure success. Even how to measure innovation varies with company, industry and market conditions. But innovation can be a disciplined business process, and it must be a way of doing business - a way of thinking, acting and "being" for individuals, groups, and the corporation at large. You can develop your capacity for innovation by understanding how eight key principles play out in your organization:
- Business Knowledge: Understanding all customers along the value chain, how your company creates value for customers, and the interplay among your company, industry, markets, products and services.
- Values and Mission: Aligning innovation with business goals, communicating the business importance of innovation, measuring innovative performance, and making innovation an active, core value of the organization.
- Leadership and Management: Establishing roles and responsibilities for driving innovation intent into the organization.
- People Motivation: Encouraging people's natural innovative behavior, including through recognition and reward systems.
- Culture and Work Climate: Developing a working and social environment that fosters innovation.
- Capacity for Change: Enabling innovations to succeed through specific change management techniques and, more fundamentally, organizational capabilities and orientation toward change.
- Organization and Governance: Having the processes, systems, formal and ad-hoc organizational forms, and governance methods to support innovation.
- Individual Capability: Having the competencies, attributes, skills, and behaviors that enable innovative thinking and action.
A corporation can have both innovation intent (the "why") and innovation tools (the "how"), but that does not mean it is going to be innovative. It must also have an innovative culture, the leadership to support innovation, the management systems and structures that foster it, and the dynamic knowledge networks that enable people to capture new information and act upon it - before the competition can.
This Re.sults® report provides new insights and guidelines into how companies can shape business success by making their organizations fundamentally innovative. It represents research with participating companies, other companies noted for profitable innovation, thought leaders serving on the project team, and other subject matter experts.
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